decision science for airlines

GO BEYOND BASIC EXPERIMENTS
AND MEASURE IMPACT

Airlines face relentless pressure to innovate amid razor-thin margins and volatile demand. Being able to test your initiatives and measure their impact can make a big difference to your ability to innovate faster while managing risk. That’s where we come in.

We specialize in impact measurement and advanced experimentation for airline revenue management and beyond.

CHALLENGES

HOW CAN YOU MEASURE IMPACT?

Simple A/B testing doesn’t work well in the complex environment of airlines. But teams still need a way to test new initiatives and feel confident in their impact.

This means they have to balance making quick decisions with achieving accurate measurement.

At acmetric, we offer a proven approach that helps airline teams:

  • Design experiments tailored to their needs
  • Manage stakeholders effectively
  • Navigate trade-offs for optimal decision-making
  • Provide an objective analysis of results

With our advanced measurement techniques, teams can experiment and adjust quickly, helping airlines stay competitive. In a past project, we delivered a +10x ROI to our revenue management (RM) team partner.

key benefits

BETTER EXPERIMENTS, BETTER DECISIONS

Accurate Measurement

Detect changes as small as sub-1% in revenue

Reduced Experiment Time

Shorten evaluation periods significantly

PREDICTABLE RESULTS​

Know the expected accuracy and timeframe up front

Certainty vs. Speed

Tailor the balance based on your business needs

Effective Communication

Streamline reporting of revenue impact to stakeholders

OUR METHOD

ADVANCED EXPERIMENT TECHNIQUES

One of these techniques, CUPED, is used by these major companies and more.

WHAT WE PROVIDE

RESULTS YOU CAN TRUST AND SHARE

Validated Impact

An objective way to evaluate your pricing decisions and initiatives that makes impact comparable across different ODs, units, and types of adjustments. It also drastically simplifies internal selling by providing an agreed-upon method to evaluate.

Customization

We tailor our approach to fit your airline’s needs and ensure it operates efficiently and accurately.

XP Framework

The result is a robust framework to validate pricing and capacity changes. It includes a workflow including signoffs, documentation, and progress tracking, along with a robust software package to set up, monitor, and evaluate your experiments.

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