Testing for a Trying Domain: Why Airline Commerce Needs Experimentation

Laptop computer with screen showing graphs sitting on chair

Experimentation is a superpower for airline commerce and revenue management that helps them fine-tune existing approaches or delve into under-charted areas with greater confidence. We take a closer look at how and why it works. How do you figure out the quickest way to walk home after visiting a friend? Chances are, you’ve tried different […]

Our New Look + Why the acmetric Logo Is a Jellyfish

Yellow jellyfish floating in blue sea

In today’s fast-paced world, experimentation isn’t a luxury; it’s a necessity. Companies like Uber and Booking.com have mastered testing new ideas to drive success, offering invaluable lessons for industries like aviation. If you’re not part of the experimentation wave, you leave money on the table. Learn how to transform trials into triumphs through data-driven strategies.

The Hidden Pitfall of Business Strategy: Learning from What You Don’t Know

two men sitting at a table by a window having a discussion

  by Dr. Christian Nauerz // posted March 4, 2024 Unlock the secret to mastering business strategy: Learn why feedback from mistakes is the missing link and how experimentation can illuminate your path to success. Dive into our latest insight to discover how to navigate the complex business landscape and truly understand the impact of […]